Ep: 034 - Social Media Goals for 2020 (or any time of the year)

Are you struggling with social media? Set some goals for yourself! I am sharing simply that you need to set up goals that align with your real estate business. From brand awareness to lead gen...take an hour this week to set some goals for yourself!

I go with the 3-legged stool concept...want to hear more? Take a listen this is a short solo podcast today!

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Transcript

spk_1:   0:00
Welcome to the real estate influencer buzz podcast with Ms Shelby. Midlife Mama of Millennial Swipe, South Florida realtor marketer, lifestyle blogger and fan oven. Okey starting A Who loves in its life. Each week she'll be sharing her real life marketing and branding tips from influencers and an out of real estate bloggers and social media stars buckle up from a side of sassy Sprinkle of sparkly and entertaining conversations with influencers who share their secrets to grow their businesses. Sit back, get comfy with your favorite drink. Let's start today. Sip social cell sesh.

spk_0:   0:41
Hey, guys, it's Michelle. Be with today. Sip social cell sash on the real state influence or buzz. This episode is brought to you by Hashtags So Boca that it's my lifestyle blogger. So fly by that at So Boca s three os polka dot com and you can follow us on instagram at So Boca, anyways, with the theme of goal setting. One of the things that Hoot Suite brings up is how to set and reach social media goals, and they have a whole article on Ted types of goals to track my my goal with this is just to share with you that you do need to set up social media goals toe align with your business goals, right? So, one you want to conduct a social media audit of what you're already doing, And it may be really minor short stuff because you may not be doing a ton with social media. I always say, pick the three legged stool everybody has faced. But what are the two other social media platforms that you need to be on? I love Instagram. I think you guys know that that is my jam. And I love my block. And so what I do is I take those components and I share them too. You know, other parts of my social media world, which which will include Linked in and Twitter. But I do not go nuts on those two platforms because I've just made that decision that I'm really looking for. S e o ranking a lot, especially the second half of the year. So you really need to decide what's important. You need to set up your own goal setting framework, going back to the smart goal framework specific, measurable, attainable, relevant and timely. And, um, you definitely want to decide like, what is your Why with your social media like, How are you using it in your business? Why do you want to use it in your business? And what sort of things are working that are generating referrals to you and also building your personal brand? So in this hoots read article, they do have 10 types of social media goals you should track, which includes brand awareness, managing brand reputation building and managing an engaged community. Increasing conversions and sales, gaining customer and market insights. Identify, nurture leads, deliver customer service and support, attract candidates and recruiting, identify crisis and manage communications and improve internal communications. So clearly, some of these are not as relevant thio us as real estate agents, as some of the other ones are. But I in particular find that social media is amazing for a building brand awareness and whether that is from people sharing your post. The reach is that you get shares, et cetera. That's huge. So I hope you enjoyed today's flash. Don't forget to follow my real estate instagram at the Michelle B. That's th e m I c h e l e b Double E and I would love to hear what goals you're setting. And by the way, if you do want an instagram audit, send me a d m or reach out to me at Sip social sell at gmail dot com. I do offer social media audits for Instagram. You guys have a great day. Thanks for listening to the real estate influencer Buzz. I'm your host, Michelle Bell. Sorry and you may not know, but my podcast Waas an Inman innovator finalist out in Las Vegas in 2019. So I'm so happy that you're here. I tried to have lively, informative and motivational guests every month on my podcast. If you like to subscribe, we would love it If you can find this podcast on iTunes stitcher Google I heart radio buzz sprout all of the fine podcast platforms out there. If you'd like to connect with me, please follow me on Instagram at the Michelle B. And I always have some sort of freebie, by the way, that you can grab when you click the link in that bio. Also, I have a website and it's called Sip social cell dot com or a block post and information on classes and webinars that I'm also gonna be teaching. So I look forward to having you join me every week for a sip. Social cell sash on the real state. Influencer buzz podcast. Have a fabulous day.